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7 reasons to visit Morocco

Looking for the best places to visit in Morocco? Discover our highlights of Morocco, from markets and souks to mountains and deserts.

Updated: 8 July 2026
Updated by: Aleesha Sharma, Copywriter at Explore Worldwide

 

If you've never been to Morocco, prepare to be swept away by its vibrant culture, dramatic landscapes, and welcoming hospitality. From the winding alleys of ancient medinas to the golden dunes of the Sahara, this North African gem never fails to offer something intriguing, fascinating, and unforgettable.

 

Looking for convincing reasons to visit Morocco? Here are seven that first-timers love.

At a glance

Morocco has the unique ability to captivate every kind of traveller, so if you've never visited before, or want to explore another side, this country will spoil you for choice.

 

When to visit Morocco

 

Morocco is a year-round destination, but the best time to visit depends on your itinerary. Spring (March to May) and autumn (September to November) are ideal, with milder temperatures and fewer crowds. If you're heading to the Sahara, avoid the peak summer heat. For snow-capped adventures, Mount Toubkal’s trails are stunning in winter (November to January). Visiting during the Islamic holiday of Ramadan is another authentic way to immerse yourself in the local culture.

 

What you'll experience in Morocco

 

Its versatility makes it perfect for all types of travellers:

  • Families can go surfing along the Atlantic coast and explore mazes of narrow alleyways.
  • Culture lovers will be enchanted by historic medinas, ornate riads, and UNESCO-listed sites.
  • Foodies can indulge in fragrant tagines, fresh couscous, and mint tea, and share homemade meals with local families.
  • Solo travellers can join a small group tour to explore with ease and meet like-minded travellers.

"Very exciting comprehensive introduction to Morrocco covering all aspects of its history, culture landscape and customs. From the palaces to the souks and medinas and mosques and the mountains there was never a dull moment. Our guide, Ibrahim, excelled in his excellent care for everyone. He was full of knowledge and always sensitive to each individual's needs. He could never do enough! We were lucky to have a great group of people on our trip."  – Catherine on our Best of Morocco trip



 

1. Sunsets, sunrises, and stars

Visit the largest hot desert in the world, the Sahara Desert, and revel in ethereal landscapes. Our Family Atlas Mountain and Sahara Adventure sees you camp out in the desert in a traditional Berber tent, offering one of the best stargazing spots in the world.

 

You can avoid the extreme heat of summer and cold temperatures in winter by visiting in the spring (February to April) or autumn (September to November). We also operate special Ramadan departures, which mark another special, unique time to visit Morocco.

Learn about Ramadan departures

2. Scenic mountains

The vast Atlas Mountain range covers most of Morocco. The summit of Mount Toubkal is the highest point of the High Atlas Mountains and promises spectacular views. The trek up Toubkal only takes a few hours, so our Toubkal Climb can be easily fitted into a long weekend or short break.

 

For a longer visit, leave the world behind on our eight-day Walking in Morocco adventure. Along the route from the Atlas Mountains to the Atlantic coastline, you'll trek through valleys dotted with mountain-side villages and immerse yourself in the ways of the Berber communities. Avoid the extreme cold by visiting between April and October. 

3. Colourful markets

Surround yourself with the sights, smells, and sounds of Morocco’s markets (souks). With lots of colourful wares to choose from, you can pick affordable or treat-yourself souvenirs with some tactical haggling with the traders. Exotic spices, snacks, and little hole-in-the-wall places are also available.

Some of the biggest souks can be found in Marrakech, Essaouira, Fes, and Rabat. We explore these on our Best of Morocco tour as they're one of the best ways of witnessing the hustle and bustle culture of Morocco. Travel in October or November to pick up some unique gifts in time for Christmas.

Explore Marrakech's souks

4. Vibrant imperial cities

The four imperial cities of Morocco are Fes, Marrakech, Meknes, and Rabat. Rabat is the current capital, but each of the cities has been the capital of Morocco at some point. We visit Marrakech on all of our Morocco tours, so you’ll definitely get to explore this fascinating city.

 

Our Grand Tour of Morocco is the ultimate crossover of all four cities. On this small group trip, you’ll discover the historic medinas and absorb yourself in Morocco’s culture. Each city has its own unique charm, from grand and busy Fes with its colourful tanneries to relaxing beach time in Essaouira.

5. Hiking and cycling

Our Morocco cycling adventure offers a unique perspective of the Sahara as you ride through the remote Hamada Desert. While the Atlas Mountains are mighty in their own right, another scenic spot is Todra Gorge, a series of limestone river canyons lined with ochre-coloured cliffs.

 

For hikers, join a one-of-a-kind adventure to the summit of Mount Toubkal (Jebel Toubkal), the highest peak in the Arab-speaking world. You'll spend five days trekking (averaging five to six hours a day), recouping in traditional gites and village houses before ascending the final peak.

Find out more about walking & hiking trips

6. Golden sand beaches

Sink your feet into the golden sands of Essaouira's beach and stroll along the rugged coastline of this laid-back city on our Upgraded - Discover Morocco and the Atlantic Coast tour. Plus, learn about its fascinating history as a trading port during the 18th and 19th centuries.

To make the most of your coastal escape, add our Essaouira Beach Extension, which can be added to any trip ending in Marrakech. You'll also get to enjoy a three-course meal and stay in a characterful riad in the heart of the old town medina.

7. Delicious food

Tagines, falafel, couscous, bread, pastries – Moroccan food is well-known worldwide. So why not try it in its original setting? From bustling market stalls to family-run restaurants, sampling local dishes is one of the best ways to authentically connect with the culture.

On our Upgraded - Discover Morocco tour, a kaleidoscope of flavours, scents, and spices await. Take part in a wine-tasting tour, try a refreshing glass of mint tea, and get a real insight into Moroccan food with a home-cooked lunch and dinner.

Discover our 5 favourite Moroccan dishes to try


 

Is Morocco safe and easy for first-timers?

Yes – in fact, Morocco is considered one of the safest countries in North Africa for tourists. Infrastructure is generally well-developed, especially in popular destinations like Marrakech, Fes, and Essaouira. However, petty theft can occur in crowded markets and traffic can be chaotic in cities, so travelling as part of a small group tour is one of the best (and safest) ways to experience Morocco!

Practical tips

Money

 

Morocco’s local currency is the Dirham (MAD). ATMs are widely available in major towns and cities, but it’s best to carry a mix of cash and cards to ensure flexibility, especially when travelling to more remote areas or shopping in local markets.

 

Languages

 

Morocco has three main languages: Arabic, Berber (Amazigh), and French. Arabic is the official language and Berber is widely spoken across indigenous communities, while French is commonly used in business, education, and government.

 

Plugs

 

Morocco uses the standard two-pin round plug (Type C and Type E). If you're travelling from the UK or other countries with different plug types, be sure to pack a suitable travel adapter to keep your devices charged.

 

Typical costs

 

You can expect to pay around £8–12 for lunch and £12–20 for dinner, depending on where you eat. Some meals are included in our trips, too. While bottled water is widely available, we recommend saving money (and reducing plastic waste) by using a Water-to-Go bottle. This reusable bottle features a built-in filtration system, allowing you to safely refill from almost any water source during your travels.

 

Dress

 

As Morocco is an Islamic country, it’s respectful to dress modestly, which generally means covering your shoulders and knees. If you plan to visit a mosque, women should also bring a headscarf for entry. Depending on your itinerary, consider packing:

  • A headtorch for early starts or dimly lit areas
  • Comfortable walking shoes and walking poles for hiking or exploring uneven terrain
  • Swimwear for coastal stays or hotel pools
  • High-factor sunscreen and a sunhat to protect against strong sun

 

Tipping

 

While tipping isn’t mandatory in Morocco, it’s a common and appreciated gesture. For our tour leaders we suggest a tip of around £25 per person as a guideline. Feel free to adjust based on the level of service and your personal experience.


Transport at a glance

 

Our small group trips in Morocco use a mix of private and public transport, including buses, minibuses, 4WD vehicles, and more. This variety makes travel both efficient and immersive. One of the biggest advantages of joining a small group tour is that all transport costs and logistics are taken care of, so you can focus on enjoying the journey without the stress of planning!

Discover Morocco on a small group tour with Explore

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Morocco | Walking and Trekking | Trip code MJ
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